Web development - the culmination of your product's creation

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Web Development Web Development

Our current approach to work

Web development encompasses the conception, design, programming, and ongoing support of your digital product. The team of experts at TopVizio is poised to deliver effective solutions throughout every phase of this process. Moreover, if you lack a clear vision of the final product, we are here to assist you in defining it.


In the initial phase, our focus lies in shaping the overall project roadmap, defining the necessary technologies and solutions for development. Our approach entails crafting a strategic plan that aligns with the target audience and the primary objectives of the product.

Every project comes with its distinct objectives and resource demands. For instance, creating an e-commerce platform will inevitably consume more time compared to the setup of a basic landing page. Consequently, our initial step involves meticulously crafting a comprehensive development plan and a robust technical specification that will serve as our guide throughout all ensuing phases. This meticulously devised plan is not only instrumental in cost control but also in preventing the incorporation of unanticipated features.

Experience has demonstrated that a staggering 60% of a project’s triumph can be attributed to meticulous preparation rather than the actual execution.


Content holds a pivotal role in the realm of web development, particularly when it serves as the cornerstone of your product. Within this content, the mission is to effectively communicate the essence of your company to your target audience.

While text predominantly comprises the content, it can encompass a spectrum of media, including videos, illustrations, and even podcasts. The preparation of content itself can be a time-intensive endeavor. If time is in short supply, rest assured that we stand ready to assist you by crafting texts, orchestrating photoshoots, and producing necessary videos.

It is imperative to address the content stage either before or concurrently with prototype development. This is because the nature of your future product may hinge upon the content it will showcase.

Website Prototype

The prototype development phase provides a glimpse into the eventual appearance of the website. It is constructed based on insights from prior stages, including business analysis and the accumulation of content.

It’s crucial to note that a prototype does not encompass the aesthetics of a website design, such as color schemes, images, or logos. In essence, a prototype serves as a schematic representation of the forthcoming product, delineating the placement of all essential elements. This serves as a valuable tool for swiftly comprehending the entire site’s layout and tracing the user’s journey.

During the prototype phase, modifying the website’s functionality and adjusting page components is most convenient. Implementing changes at this juncture proves more advantageous and cost-effective than later revisions that may require code alterations or design overhauls.

Website Design

In the design phase, we craft all the visual elements and bring forth the ultimate product. This pivotal stage significantly shapes the long-term aesthetics of your product. Throughout this process, we meticulously consider your preferences and concentrate on the needs and preferences of your target audience. Within the design, we intricately showcase all the functionality and, when necessary, meticulously plan animations.

For complex products with future scalability in mind, we go the extra mile by formulating and constructing a design system. This invaluable tool empowers you to enhance your product effortlessly and economically as it evolves over time.

Front-End Development

The main task of front-end development is to present your product online just as the designer envisioned it. The technologies in this stage are constantly evolving, and it’s crucial to always stay updated with market innovations. This way, your products will consistently perform quickly and be compatible with all devices.

We are continually working to enhance our skills and offer clients new effective solutions. However, we do so with caution – we personally verify and test all new technologies before implementing them in client projects.

Back-End Development

Back-end development is the stage that conjures the invisible magic behind the operation of your website. It often involves working with servers, databases, and responding to user requests. In other words, the functionality of your product relies entirely on this stage. Design attracts users, front-end displays it in the browser, and back-end ensures that user requests for your digital product always operate smoothly.

During this stage, it is crucial to establish a robust system of interactions, as any malfunction in the back-end can undermine all previous stages. We pay careful attention to this phase and consistently test it before release.


At first glance, testing may appear to be the most routine part of the process. After all, if the design and programming are ready, why not launch the website? In reality, there are numerous factors that need to be thoroughly checked. Every link on the website should be functional, every form should operate as intended, and even the text on the site should be reviewed for errors.

Product testing is essential not only for ensuring proper online display but also for enhancing the user experience. If something on your website doesn’t work intuitively, users may leave without a second thought. Therefore, the correctness of a website’s operation is one of the crucial factors for the overall success of the project.

Technical Maintenance

A web product is a complex mechanism that can’t simply be created and handed over to users. This mechanism requires continuous maintenance. Through your website, you can gather detailed feedback from your audience. This allows you to constantly improve your product and remain relevant to your users.

Remember that in the market, you’re not the only one with a similar company or product. If your website is the primary source of revenue, users can easily switch to your competitors if they find their experience to be more convenient and user-friendly. Your project is a living entity. It needs ongoing development and enhancement.

The key
principles of

User-Centric Design

Put the user at the center of your design process. Understand their needs, preferences, and behaviours to create a website that provides a positive user experience.

Clear Purpose

Define the website’s purpose and objectives clearly. Every element on the site should contribute to achieving these goals.

Responsive Design

Ensure the website is responsive and adapts seamlessly to different screen sizes and devices, including desktops, tablets, and smartphones.


Design and develop the site to be accessible to all users, including those with disabilities. Follow accessibility standards and guidelines, such as WCAG (Web Content Accessibility Guidelines).

Intuitive Navigation

Create a logical and user-friendly navigation structure. Users should easily find the information they seek without confusion.

Consistent Branding

Maintain consistent branding elements, such as logos, color schemes, and typography, throughout the website to reinforce your brand identity.

Performance Optimization

Optimize the website for speed and performance. Fast-loading pages improve user satisfaction and search engine rankings.


Implement robust security measures to protect user data and the website from cyber threats, including SSL certificates, secure coding practices, and regular security audits.

Content Strategy

Develop a clear content strategy that includes high-quality, relevant, and engaging content. Content should be well-organised and regularly updated.

SEO (Search Engine Optimization)

Incorporate SEO best practices to enhance the website’s visibility in search engine results. This includes optimising keywords, meta tags, and site structure.

Cross-Browser Compatibility

Ensure the website functions correctly and displays consistently across various web browsers, including Chrome, Firefox, Safari, and Edge.

Testing and Quality Assurance

Rigorously test the website for functionality, performance, and compatibility issues. Conduct usability testing to gather user feedback and make improvements.


Design the website with future growth in mind, making it scalable to accommodate additional features, content, and traffic as your business evolves.

Regular Maintenance

Establish a maintenance plan to keep the website up-to-date, secure, and aligned with changing technology trends and user expectations.

Analytics and Data

Implement analytics tools to track user behavior, gather insights, and make data-driven decisions to enhance the website’s performance and user experience.

Legal Compliance

Ensure that the website complies with relevant laws and regulations, including privacy policies, copyright, and GDPR (General Data Protection Regulation), if applicable.

Complimentary Digital Consultation

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